A complete luxury positioning and client acquisition system for boudoir photographers who are done being invisible, underpriced, and exhausted.
Build a brand identity so specific, the right client feels it was made entirely for her.
NLP, sensory language, and desire triggers that convert before the first conversation begins.
ManyChat systems that qualify warm leads and hand them to you personally — while you sleep.
The framework to charge what you're worth and hold it with total confidence.
You have the skill. What you haven't had — until now — is the complete system that makes the right clients find you, trust you, and pay you properly.
Your images are technically strong. Your clients are happy. But you're stuck in a loop of price-sensitive enquiries, inconsistent bookings, and that persistent feeling that you're working harder than the results justify. You know the problem isn't the photography. You just haven't had a name for what it is — until now. It's a positioning problem. And it's completely solvable.
You're 0–3 years in. Technically competent and growing. The best time to build luxury positioning is before you've spent years in the mid-market reinforcing the wrong signals. This course gives you the framework now — so you grow into it rather than having to undo what you built.
This is a complete system. It requires real work, genuine implementation, and the willingness to sit with discomfort as your brand transitions to a higher tier. Photographers who see results treat this as a business investment — not a passive learning experience. If you're ready to do the work, the system will do the rest.
By the time you complete all six modules and implement the full system, your calendar fills from referrals. Your content attracts rather than chases. Your DMs contain warm, pre-qualified leads. And your price is the first signal — not the last hurdle.
Every module builds on the one before it. Position → Persuade → Attract → Convert → Price → Retain. Nothing is standalone. Everything compounds.
Why most boudoir brands get stuck in the middle — and the precise system to escape it. Build your brand identity across four pillars, define your dream client with surgical precision, and write the positioning statement that becomes your north star for every word you ever write.
NLP, desire triggers, sensory language, and the precise psychological architecture that turns admiration into enquiries. Understand how premium clients actually make purchasing decisions — and design every word of your brand to work with that process, not against it.
Five content pillars, three Reel formats, a five-day Story activation sequence, and a complete 30-day calendar — built for a premium brand that posts less but lands more. Including the full batching system that produces a month of content in one focused session.
Your complete keyword trigger, welcome sequence, qualification flow, human handoff, and booking conversation — word for word. The system that responds to warm leads at 11pm and hands them to you pre-briefed, pre-sold, and ready to talk. Includes the full VELVET sequence and six DM objection scripts.
How to price for desire rather than hours. The four-input premium rate formula, the three-tier package architecture, transformation-led package descriptions, and the complete 35-minute booking call script — from warm open to deposit confirmation. Plus: three holding scripts for when clients push back on price.
Turn one booking into a relationship worth $20,000 over three years. The gallery delivery note system, a 12-month post-session nurture sequence, the seven testimonial questions that produce extraordinary reviews, and the three-layer referral architecture that fills your calendar with warm leads — without posting more content.
Every module ships with a complete production package — not just video content, but the workbooks, templates, swipe files, and slide decks that make implementation immediate.
High-quality videos delivered to camera — 60 lessons across six modules. Talking head, slides, live demonstrations, and screen-share walkthroughs. Every word designed for clarity and retention.
One workbook per module — complete with every exercise, worksheet, and planning template from the lessons. Fillable in your browser or printable. Includes the Personal Positioning Blueprint, Copy Vault, and 30-day content planner.
Ready-to-adapt copy for every situation — bio templates, caption frameworks, DM scripts, objection responses, delivery notes, testimonial invitations, gallery sequence copy, and referral programme messages.
Fully designed PowerPoint slides for every module — the same decks used in the course, yours to present, teach from, or reference. Dark luxury aesthetic with gold accents, matching your brand world.
The complete VELVET automation — every message, every branch, every subscriber tag, every internal notification. Word-for-word scripts for all six keyword flows, plus the full high-intent qualification branch.
Connect with a cohort of boudoir photographers who are doing the same work. Share your Positioning Blueprint, your first VELVET conversion, your new pricing. Reviewed by Andrew personally throughout the course.
The course, the workbooks, the decks, the community — yours forever. Future updates included. As the platform and the market evolve, the content evolves with it.
Available on the VIP and Mentorship tiers — a live monthly call with Andrew where you can bring your real positioning challenges, your actual DM conversations, and your specific pricing questions.
Complete all module assignments and share them in the community within 60 days. If you've done the work and seen no measurable change in enquiry quality or rate, we'll work with you personally until you do.
Among students who implement the full rate formula and repositioning within 90 days
Enquiries that convert to bookings when the VELVET funnel is live and optimised
Per client when the full post-session nurture and referral system is operational
The typical time from starting the course to seeing a measurable shift in enquiry quality
"The system doesn't just get you more enquiries. It gets you the right enquiries — from women who already want to work with you before they've said a word."
Andrew Felix · Felix Da Haus CatThese are not "I loved the course" reviews. These are before and after stories — from photographers who did the work.
"The ManyChat module alone was worth the entire investment. I set up the VELVET flow on a Thursday. By Sunday I had four warm leads in my inbox — all pre-qualified, all in the right price range, all using words from my own captions to describe what they wanted. The automation doesn't feel like automation. It feels like a very good first conversation."
"I've done other photography business courses. All of them taught me what to do differently. This one taught me who to be differently. The positioning work in Module One dismantled four years of beliefs I didn't even know I was carrying about what I was allowed to charge. The copy vault alone has saved me six hours a week."
"I was three years into my boudoir business and completely stuck. Good clients, good reviews, no momentum. Module Three's 30-day calendar broke the paralysis. I batched a full month of content in one Saturday. The following month I had the most enquiries I'd ever received in a single month — including two referrals from clients I'd photographed over a year ago."
"The testimonial questions in Module Six. That's the thing nobody talks about and the thing that changed my business most quietly. I sent the seven questions to five past clients. Three of them sent back responses that made me cry. And those responses are now on my pricing page. My booking rate from the pricing page went from 22% to 61% in thirty days."
"I'm eighteen months into my business. I took this course at month six. I'll never know what would have happened if I'd taken a different path — but I know that I'm fully booked at rates I couldn't have imagined charging as a newer photographer, and my clients arrive the way Andrew described. Already sold. Already trusting. Ready to be in the room."
"The booking call script. I had never had a system for calls — I used to just wing it and hope. I ran the Module Five script with my next three enquiries. All three booked. Not because I became a better salesperson. Because the script is designed so that the client does most of the talking — and her own words become the reason she books."
Three ways to work with the Velvet Lens Method — from self-paced solo study through to direct, personal mentorship with Andrew.
All prices are in Australian dollars and include GST. Payment plans available on all tiers — ask in the application form. The Implementation Guarantee applies to all tiers: complete the module assignments and share them in the community within 60 days, and if you haven't seen a measurable shift in enquiry quality or conversion rate, we'll work with you personally until you do.
I shoot boudoir for women who are done waiting to feel worthy of being seen — properly, entirely, without apology. I charge premium rates. I work with one client at a time. I've shot across seven countries. And I built this course because I spent the first years of my career doing everything right — technically — and still couldn't understand why my calendar wasn't full of the right people.
It wasn't my lens. It wasn't my editing. It was the story I was telling about who I was and who my work was for. Once I fixed that? Everything changed.
The Velvet Lens Method is the complete system I built — refined through years of real sessions, real clients, real DM conversations, and real pricing calls. Not a theoretical framework. A working system. The one I use every day.
I also run Sky Haus Drone (aerial cinematography for real estate and construction), the Felix Da Haus Cat boudoir brand, Quantum Cr8tive, and — eventually — the Chase the Golden Hour international boudoir tour across seven cities. This course is the foundation of all of it.
No — and in many ways, earlier is better. The photographers who make the fastest progress in this course are often those who haven't yet spent years reinforcing mid-market habits. The positioning framework, the copy systems, and the funnel architecture are all scaleable — they work whether you're charging $400 or $4,000. The goal is to give you the infrastructure now, so your growth compounds from day one.
Yes. The positioning framework, the NLP copy systems, the content pillars, and the client relationship architecture are all transferable. The specific examples and scripts are written for the boudoir market — but the underlying psychology works for any premium service photographer. You'll adapt the language, not the structure.
Lifetime. You own the course from the moment you enrol. That includes all six module videos, all six workbooks, all slide decks, all swipe files, and the private community. Future updates to the course content — as platforms evolve and the market shifts — are included automatically.
Most photography business courses teach tactics — what to post, when to post, which hashtags to use. This course teaches the underlying psychology and architecture that makes tactics work. If you've found that previous courses gave you things to do but not a fundamentally different result, the issue is likely positioning — which is exactly what Module One addresses.
The course itself is 24 hours of video content — designed to be completed over 6–8 weeks at a pace that allows for implementation between modules. The implementation work is structured in the workbooks and typically adds 3–5 hours per module. The weekly content system from Module Three is designed to run in approximately 3 hours per week once set up.
Yes. All three tiers offer payment plans. The Course is available as 2 × $259 AUD. VIP as 3 × $349 AUD. The Mentorship as 3 × $780 AUD. All payment plans are split across monthly intervals from the date of enrolment. Indicate your preference in the application form.
If you complete all six module assignments — the exercises, the worksheets, and the community submissions — within 60 days of enrolment, and you haven't seen a measurable improvement in your enquiry quality or conversion rate, we'll work with you personally until you do. This is not a money-back guarantee — it's a results guarantee. We want the system running for you, not a refund.
Yes. The positioning framework, NLP patterns, content system, ManyChat automation, pricing psychology, and client relationship architecture all apply regardless of location. The specific pricing examples use AUD — adjust for your market. The psychological principles behind premium purchasing decisions are universal. Several students in the current cohort are based in the UK, Singapore, South Africa, and New Zealand.
I don't use a shopping cart. I use a conversation. The form below takes approximately five minutes — I read every submission personally and respond within 48 hours with the specific information that's relevant to where you are right now. Not a sales script. A real response.
Your only job is to make sure she can find you. Everything in this course is designed to close that gap — between the work you make and the person who needs it.